The Importance of Member-to-Member Recruitment

NAHB is built on its network of shared knowledge and talents. That’s why it is important to recognize the many hardworking and passionate home building professionals who consistently help with membership and recruitment efforts during the annual November Spike Appreciation Month.

"With both our local HBA and NAHB, there is strength in numbers," said Matthew Gilchrist, president of EG Home LLC. "All facets of the organization get stronger when we have more members."

Member-to-member recruitment continues to yield the highest success rates. "Spikes" have been recognized since the club began in 1953 because of their belief in NAHB’s mission and the benefits the organization is able to provide for its more than 140,000 members. 

This year, for Spike Appreciation Month, learn all the tips and strategies in recruiting, including hearing from an HBA excelling at bringing in new members. Also, be sure to check out template letters for how to recruit, and tactics for overcoming common objections.